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CARHARTT WIP

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CARHARTT WIP

SWIO26363H18M37
€75.00
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About CARHARTT WIP

Vêtements de travail

En 1889, devenue Hamilton Carhartt Manufacturer, l'entreprise se spécialise dans la fabrication de vêtements de travail (« workwear ») des chemins de fer. Dès le départ, Hamilton Carhartt fait le choix de promouvoir l'étiquette syndicale (« Union label ») sur la production de la société, symbole de conditions de travail dignes contrastant avec la norme de l'époque1,2.

La société est toujours détenue par la famille de son fondateur, Hamilton Carhartt. En 1960, elle a absorbé Crown Headlight (Ohio) et Finck & Co. (Michigan), deux fabricants réputés de vêtements de travail.

Vêtements « Skatewears »

La marque a été et reste encore celle des ouvriers, notamment ceux syndiqués du bâtiment. Les mentions « crafted with pride in USA », et « union made » ont été longtemps des arguments commerciaux de l'entreprise. En septembre 1998, Carhartt a commencé à faire de nouveaux produits à l'extérieur des États-Unis, à partir de son usine de Penjemo, au Mexique, employant majoritairement des ouvriers syndiqués.

Durant les années 1980, Edwin Faeh, un entrepreneur, décide de produire des vêtements sportswear sous marque Carhartt avec le même logo. Cela marque la séparation entre les vêtements de travail pour le marché américain, et la gamme plus casual pour le reste du monde3. En effet, à présent et surtout en Europe, Carhartt est présente sur le marché des vêtements de sport. La marque s'investit dans le segment du skateboard, en collaborant avec la marque de chaussures californienne, Vans dans les années 2000.

Depuis 2010, il n'est plus possible pour les détaillants de commander exclusivement la production américaine bénéficiant de l'étiquette syndicale.

Hamilton Carhartt & Co est une entreprise américaine fondée en 1889, initialement spécialisée dans la fabrication de gants et mobiliers. Les modèles historiques et emblématiques de la marque sont les blousons, pantalons et salopette en « cotton duck », une toile de coton épaisse souvent ocre-brun. De nos jours, la marque comprend deux lignes de produits totalement différentes qui sont les collections d'origine, fabriquées aux États-Unis, et des collections plus streetwear, destinées au reste du monde: Carhartt Wip